Wholesale Food Manufacturer Business Plan

Wholesale Food Manufacturer Business Plan

Wholesale Food Manufacturer Business Plan

Since 2007, Jean's Tofu Delight has been a popular product brand in Richmond. The company's tofu paste has experienced a 15% growth in sales in the past three year and is now available at over 100 outlets throughout the greater Richmond area. Jean's Tofu Delight will be selling $580,000 this year. This was achieved with a $100,000 initial investment.

Jean&#8217, Tofu Delight, plans to expand to distribute to local stores. Majority of the expansion can be made possible by internal cash flow and owner funding. The company will also be able to obtain a short-term loan of $100,000. Based on current sales success in Richmond, projections of future sales are based upon the following three years. Initial contacts have been made with retail outlets throughout the state and the potential target markets have been identified.

This plan will lead to sales revenues of $1.1 million at the end of year 2.

1.1 Mission

Jean's Tofu Delight'#8217 is Jean's Mission.

  • Quality: Our tofu pate products are the highest quality, most nutritious food products…because we will accept nothing less.
  • Innovative: Our products have always been in the forefront of the health and nutrition wave. Our success stories are built on innovative products, industry knowledge, quality assurance, and state-of the-art manufacturing.
  • Integrity We are a company that values the quality of its tofu products. Jean&#8217's Tofu Delight is based on our commitment to maintaining the highest quality standards. Delivering freshly made tofu pate to consumers depends on extensive cooperation and mutual reliance between supplier and retailer. We stand behind our products and our service.

1.2 Objectives

Jean&#8217s Tofu Delight's objective is to:

  • Create a regional sales staff.
  • In Year 2, increase sales in the five metros of the region.
  • Ensure tight control over costs and operations during expansion.

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