04 Mar Wholesale Food Business Plan
Justin Seafood Market is a seafood market that has been serving customers for over five years. The company is mainly a wholesaler to local restaurants. We source seafood directly from local fishermen. This allows us access to the best selection of seafood. Currently, our products are sold to more than 60 restaurants. This is a 10% increase on last year. We estimate that next year we will have more restaurants as customers.
Justin Seafood Market plans on expanding our storefront and selling directly to customers. We are proud to share our commitment to quality, freshness, great prices and will be expanding our market. By purchasing in large quantities we are able to pass the savings on to our customer.
The planned renovation will cost $150,000. Additional service staff will be hired to assist customers. Justin Seafood Market's owner Bill Justin will invest $50,000 and obtain a $100,000 short term loan.
1.1 Objectives
- Justin Seafood Market should be recognized as the best place to buy fresh seafood.
- Justin Seafood Market is looking to increase its customers by 10% over the next 2 years.
- Establish a Seafood Discount Club for customers that will build customer loyalty.
1.2 Mission
The mission of Justin Seafood Market is to offer customers the best seafood prices on the highest quality seafood.
1.3 Keys to Success
- Superior products are more likely to be remembered by customers.
- This is a location that will allow for walk-in traffic.
- A program that will create customer loyalty.
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