04 Mar Telecommunications Business Plan
The telecommunications revolution was born: Personal communications, unified messaging and personal communication are the forefront of this technological phenomenon. Dating from the 1984 deregulation of local and long distance telephone service, competition has accelerated and sought out every nook and cranny of telecom products and services for both consumers and businesses. It was 15 years ago that consumers were still tied to their fixed phones with their fixed number. Since then, mobile and cell phones have proliferated to satisfy the need for communication from anywhere in the world, at any hour of the day. Companies that haven't kept up with the times or adapted to change quickly become obsolete. Iridium is one such example. As the final arbiter, financial muscle is being replaced by quality, depth of management and speedy execution. AT&T realized this and hired a tech-savvy CEO to make the necessary changes. Iridium didn't and was punished for it.
TeleSpace is poised to be the market leader for personal communications and unified messaging. Both the business and consumer now have mobile telecommunications with multiple phone and fax numbers, email addresses, pagers and email. They want simplicity and speed. One identifier that can be found anytime, anywhere and deliver their communications. They need MyLine.
MyLine is an operating system that has been around for more than five years. It has a loyal core of customers, even though it has only a few. The technology is elegant, simple and easily maintained. The system features a wide range of features, many of which are crucial and some that are not. MyLine was not marketed as a pocket knife in the early TV ads. Instead of the sleek cutting tool consumers wanted, MyLine had a corkscrew with screwdrivers and an awl. It weighed twice as much as it had to, and came with instructions, instructions for a pocket knife! Consumers knew they were in trouble before they even used the product.
MyLine is able to provide this information because of its internal market research. There are five primary target markets, three of which will be discussed below, starting with the businessman and consumer who just wants to get phone calls no matter where: In the office, in a car, in a plane, playing golf, wherever. If the customer is on earth, MyLine will find him/her. Also, there's the Soccer/Sports Mum, who is completely mobile but can be difficult to reach – except with 800 MyLine. It's also a very popular market for military personnel, both personal and professional. They expect reliable, confidential, mobile communications. MyLine can help them enlist.
The total market for telecommunications exceeds $200 billion. The sub-industry of personal communication and unified messenger, which has hundreds of millions of users/potential users is not easy to quantify at this time. Based on the management's estimates, sales would reach approximately one percent of the market with projected revenues of $40 million for the third-year, at a rate of $5million per month. The market leader would require a 5- to 10-percent market share. The management plans to reach this goal in five years.
TeleSpace's primary corporate objectives include:
- Within five years, to be the market leader for personal communications and unified message products and services.
- To be the lowest cost provider and promote aggressive pricing in the industry.
- To have the best, most responsive customer service through Year 1
MyLine is already the most technologically-superior personal communications system in the world. TeleSpace management is building on MyLine’â€™s brand and technical heritage to become the market leader and market leader in personal, business and unified communications systems within five-years.
1.3 Keys To Success
TeleSpace's success is dependent on three key factors:
- Marketing must generate sufficient sales volume to drive an aggressive pricing model while still achieving planned profitability projections.
- Private label MyLine must be promoted through their distribution channels by strategic partners.
- Equity capital must always be at a reasonable value.