Movie Theater Restaurant Business Plan

03 Mar Movie Theater Restaurant Business Plan

The number of movie theaters is decreasing as the major chains create megaplexes that pile more people into smaller spaces. Many of the downtown theaters that were once so popular have been closed due to this profit strategy. Second Run Pizza is theater/restaurant business. It believes there is a substantial number of theater-goers searching for a more satisfying way to catch a film and enjoy a little bit of food. Second Run Pizza is renovating downtown Majestic Theater, creating a medium-sized restaurant to show second-run movies that continue to be popular with our target customers. We will offer a totally unique dining and movie experience at a affordable price that will fill the theater space with repeat customers.

Robert Williamson, Judy Fillmore, and Judy Fillmore, the owners of Second Run Pizza, emphasize two key factors that are essential to the business' success:

• Judy's 15-year experience as a manager at four of the city&#8217s most popular restaurants, and Robert&#8217's experience as the manager of the Lighthouse Theater (a small theater that is primarily an art house) which recently returned to profitability with Robert&#8217’s leadership.
• Robert's seven-year working relationship with Premiere Film Distributors, which will supply the second run films for Second Run Pizza.

Market and financial analyses show that we can make $600,000 in sales and high net profit with a start-up investment of $300,000.

1.1 Objectives

• Sales over $600K the first year, more than a million by the third.
• In the first 12 months, salaries for personnel are less than $300K
• Profitable in first year, with net profits increasing each year.

1.2 Mission

Second Run's mission is to provide a theater experience that is both unique and enjoyable for customers. They will continue to recommend Second Run to friends and family. Customers will be thrilled with the high quality of our service, the excellent food, and the theater environment. After the movie ends, the applause is over. We think our customers will rather watch a new movie at Second Run than ever being squeezed into a Megaplex.

1.3 Keys to Success

• A selection of popular films that are most effective in a group viewing environment, e.g. You can choose from horror, comedy or adventure films.
• Offer exceptional service that leaves a lasting impression
• Consistent entertainment atmosphere, product quality.
• Management of our cash flow and internal finances to allow capital growth.
• Strict cost control at all prices, and no exceptions.