Dry Cleaning – UK Only – Business Plan

04 Mar Dry Cleaning – UK Only – Business Plan

Guildford Dry Cleaning Service will be a start-up business and sole trader. The company offers dry cleaning, laundry, garment alterations, and regular home pick-ups and deliveries.

A production facility will be available for the company, but a retail storefront will not be required due to our pick-up/delivery service. However, we will need delivery vehicles and customer service drivers.

Customers can choose to pay at the time of delivery or by credit card billing monthly. Each month, the Service will send statements to contract customers, detailing the service fees and charging to their credit cards.

The business provides a new door-to-door dry cleaning, laundry, and alteration service in Guildford that surely will attract customer attention. Some customers working may find this service convenient and will want to try it. Customers who are happy with the service will likely return to the company in the future. Customers who are loyal to the service become regular patrons. These customers will recommend Guildford Dry Cleaning Service to their friends and coworkers. Guildford Dry Cleaning Service will grow in popularity as more customers use the service.

Sales forecast for Year 1-3 will see sales increase slowly and reach PS324,700. Solid Net profits are projected for the first year. We see significant growth in sales and net profits for the third year.

1.1 Mission

We will offer dry cleaning, laundry, and clothing alteration services with free home pickup and delivery. Customers who work will appreciate our high-quality and convenient services.

1.2 Keys to Success

1. The business is entering the first year of operation therefore a comprehensive marketing strategy will be the key to success of the business.
2. It is important that you remember that target customers want high-quality service. They will use it only if they are completely satisfied.
3. In order to ensure customers aren't rushed at the end of a long day, it is essential that hours of operation are convenient.

1.3 Objectives

In providing laundry and garment alteration services for customers in Guildford area, Guildford Dry Cleaning Service aims to:

• Attain 30% market share by end of the first calendar year
• First year total sales exceeding PS324,000
• Net Profits exceeding PS75,000.