04 Mar Cosmetic Herbal Sundries Business Plan
Gentle Touch Creations is a start-up business specializing in hand-made herbal products created by Joanne Lovejoy, the company founder. These products include soaps as well as Saint-John's oil, Balsam eye packs and balsam oil. They also have moisturizers, skin salves, bath bags, and herbal powder. All Gentle Touch Creations are made from herbs that are either garden grown or gathered in local fields or wooded areas when they are at their peak of maturity and the concentration of active ingredients is highest.
Herbal products have grown in popularity with consumers over the past ten years. Last year, the sales of herbal products surpassed $4.3 billion dollars. In the past, customers had to visit a specialist shop to buy herbal products. Now they can purchase the same products at their local supermarket. The demand has created a cottage industry of supplying herbal products to companies who then market the product under their own brand name.
Gentle Touch Creations sells its product line through herbal product companies who sell baskets with particular themes (such as balsam oil and eye packs).
Joanne Lovejoy has seven year experience in the herbal products sector. She has been a Product Manager at Jerry’'s Herbal Products, Safe Soap and Safe Soap. She has maintained her contacts in the industry and has already signed contracts with Forest Meadows Products and WindWalker Products to supply herbal therapy packs, salves, balsam eye pack, and Saint-John's-wort oil.
1.1 Mission
The mission of Gentle Touch Creations is to create herbal products that heal, sooth and cleanse our customers.
1.2 Objectives
These are the objectives of Gentle Touch Creations:
- In the first 12 months of operation, we achieve our sales goal at $120,000
- Obtained a steady customer base of 10 businesses.
- During the second year, increase sales by 15%
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