04 Mar Administrative Service Business Plan
Everywhere Assistant is a new start up virtual assistant business. Sadie Clark is the sole owner and sole employee of the company. The company was established and will be serving a variety of geographic customer segments.
The Market
Everywhere Assistant has identified three distinct market segments to which it will target. Companies of different sizes are the first segment. There has been a lot of corporate downsizing in the current economic climate. Everywhere Assistant is able to benefit from this because downsizing means people within the company are more active than ever. In a downsizing environment, it is common to outsource jobs or projects that the current staff can't handle. Everywhere Assistant believes the majority of their business (relatively speaking to other segments) will be from these companies.
The second customer segment is individuals. This segment is very attractive as we live more hectic lives and have less time. Virtual assistants (VA) can help you create more time or avoid having to complete tasks that are not your preference. The services that are provided to individuals are likely to be more tedious than those offered to companies.
The last customer segment is not for profit organizations. These organizations do not have excessive capital, due in large part to their status of a not-for-profit. They have therefore tried to maximize the employee's tasks and responsibilities. This means that employees are often very busy. When a random tasks comes up the organization typically does not have an employee that can just take handle the task. This is good for VA's who can quickly and seamlessly take over tasks. This allows the company to save money as they only pay for the labor necessary to complete the task.
Services
Everywhere Assistant offers a wide range of services. Most of the services offered are administrative in nature. These include data entry and mailing list updates. These are the services that will be charged at the lower end between $25-$45 of the billing range. The most expensive services are those that require more advanced skills, such as marketing, accounting, and graphic design. There will also be travel arrangements and concierge services that fall somewhere in the middle. The offered services will be things that the customer does not have time for or things that they choose not to do, something they would prefer someone else to take care.
Competitive Edge
The majority of VA services are secretarial in nature. These are jobs that an administrative assistant could handle. Everywhere assistant will maximize their competitive advantage by utilizing a broad range of skills. Everywhere Assistant can offer clients more technical skills than the mundane tasks. For example, Everywhere Assistant can use PageMaker and Photoshop to create graphic designs and also have a strong marketing and research background. This competitive advantage is important because clients who have found a VA are more likely to stay with them than to find another one (assuming they are satisfied with the service and product). When the VA is happy to work for the client but not in the area they are skilled in, it can lead to a problem. The VA (Everywhere assistant) should have a greater range of skills so they can offer more value to the client.
Everywhere Assistant is an exciting application of the virtual assistant business model, providing a wide range of customer services from a remote location, leveraging the power of the Internet. This business model is extremely efficient. It will provide Sadie with a steady income and allow her to choose when and how to work. The forecast for revenue and net profit indicates that they will both increase in year two, and three.
1.1 Keys To Success
- Offer a wide range of services allowing Everywhere Assistant to handle any type of task.
- It is possible to complete last-minute tasks if you have a flexible schedule.
- Assure accurate billing and estimates for your project.
1.2 Mission
Everywhere Assistant's mission is to offer the highest level of administrative assistant services from a remote location. Everywhere Assistant will have the ability to manage a wide range tasks with professionalism and trust. Everywhere Assistant will go beyond customer expectations.
1.3 Objectives
- To make more than $35,000 the first year.
- To build enough income to take on a full-time job.
- Because there are sufficient word of mouth opportunities to stay busy, it is possible to lower marketing expenses.
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